Diagnostics and visualization of socio-economic domains
from a macro-perspective

previously 'The MapRoom'


As our socio-economic domains have become hyper-connected and much more complex, it becomes clear that they are actually instances of complex dynamic systems (cf meteorology).
Just like natural ecosystems, weather, and our bodies (for example) have become apparent as such. This is stimulating several scientific disciplines to shift their paradigm from a linear/deterministic approach towards a non-linear/non-deterministic approach (e.g. in Big Data/AI, economics, sociology, forecasting).

As this paradigm-shift becomes more mainstream, the demand for a general theory on trends and aspects within complex dynamic systems, will increase.
This will result in systematic ontologies of structures and diagnostic models, concerning the most elementary and constructive property of complex dynamic systems: entropy.
Therefore I would like to call this discipline: 'entropology'.

As this discipline matures, it will be possible to quantify and qualify alignment and mis-alignment of certain existing aspects and trends in certain domains with the specific logic of entropy of that domain.
This will become the new area of competition for companies, and a new area of compliance policy for governments.

For example: there will be the shift from the capitalistic ideal of growth to the organic ideal of molting, since molting aligns with the entropic logic of ecosystems (and pure growth does not). The companies and governments that facilitate this molting process (for companies etc) will be the most efficient (circular economies).


For the exegesis and implementation of this 'entropological paradigm', the proposition is to create:

  • a research foundation that develops the canonical ontologies and diagnostic models of entropic aspects and trends, and organizes multi-disciplinary conferences and education material, etc
  • a commercial entity that provides consultancy: technical and qualitative domain analyses and diagnostics, on specific domains (or aspects/trends)
  • a commercial entity that develops IT-solutions for quantative metrics and visualization techniques that support these ontologies and diagnostics (think of the weather-channel) (with the other 2 as obvious launching customers)


For inquiries send an email to Martijn Veening: info@entropometrics.com.

Over insecten en de onzichtbare crisis op de financiële markten

(in Dutch) (Nov 2017)

Read on LinkedIn

The bittersweet cryptocurrency revolution

The irony of being hijacked by what you are trying to replace. (Sept 2017)

Read on medium.com

Standing waters - the IT-era and its impact on global entropy

Part 1 of 3: How the IT-revolution expanded informational liquidity, and drowned it as well. (Sept 2017)

Read on medium.com

The era of digital pollution

Analogies in environmental, financial and digital pollution. (July 2017)

Read on Medium.com

De econoom is dood, leve de econoom

(The economist is dead, long live the economist)

(in Dutch, Aug 2016)

Read on medium.com

Visual diagnostics on entropic domains

The imperative of visualizing the taxonomy of entropic and anti-entropic aspects.

(Whitepaper · March 2017)


The entropological paradigm

My first book on entropology: what do life, evolution, healthcare and the economy have to do with thermo-dynamic entropy?

(Book · Oct 2017)

 Coming October 2017